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This web page had the following on the web site, "WELCOME TO THE HOMEPAGE OF PROFESSOR RICHARD C." Our analyzers saw that the web page said " I am Professor of Finance at Manchester University." The Website also said " UK I am also a Professorial Fellow at the University of Melbourne. My main activities are Research and Teaching. You can see a brief description of the main areas of my research and download my current working papers in the research area. You can view my current teaching activities and course outlines here. For full list, you can download my cv." The website's header had Richard Stapleton as the most important optimized keyword. It is followed by Professor of Finance, Manchester University, and Melbourne University which isn't as ranked as highly as Richard Stapleton. The next words rstapleton.com uses is Pricing Options. Interest Rate Derivatives was included and could not be seen by web crawlers.